“Given the brief, established the communication strategies and chosen the creative ideas, we move on to the layout. Usually close to the date of presentation to the company. The paginated layouts are then placed in beautiful folders together with an endless sequence of sheets full of data, some real and many imagined tailored for the purpose. A great back-and-forth job that can take months. " (Lucio Tosi)
"Did I make myself clear, or do I have to draw a little sketch to make you understand better?" (Grandpa)
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